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Ken Shonfeld

Handy Button Machine Co., President & CEO

I’m a business leader and former owner of Handy Button Machine Co., a fourth-generation family business that I transformed into a global contract manufacturer. My career began in software development and business consulting before I joined the family business, where I led its strategic evolution by expanding our product design and engineering capabilities and bringing innovative products to market—including launching one of the first small-parcel "sofa in a box" products in 2005. The business grew into a leading e-commerce furniture company before being successfully sold in 2023.

   

Having built, acquired, and sold businesses, I bring firsthand experience navigating growth, transformation, and the challenges that come with scaling a company. I believe great businesses are built by putting people first, and I'm passionate about helping founders develop strong strategies, build resilient organizations, and create cultures where teams can thrive.

   

QUESTIONS I CAN ANSWER

  • How do I scale my business while building a strong operational foundation?
  • How do I successfully bring a manufactured product to market?
  • How do I build a high-performing, values-driven team and company culture?

Questions:

  • How do I develop a competitive moat around a growth strategy?
  • How do I build a team to scale a business?
  • How do I manage growth?