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Deeptech founders often have to explain highly technical ideas to audiences who don't share the same technical background. Whether you're speaking with a potential customer, investor, strategic partner, or industry stakeholder, being able to clearly communicate not only what you've built, but why it matters, is critical.
This workshop helps founders turn complex technologies and technical expertise into stories that audiences can understand, remember, and act on. Participants will explore how to communicate the problem they're solving, connect their technology to meaningful outcomes, and determine which technical details strengthen their story versus which can distract from the larger message. The session will also examine how the same core story can be adapted for different audiences without losing its substance or credibility. Through practical exercises, founders will work on making their own company story clearer and more engaging while preserving what makes their technology differentiated.
Who Should Attend
- Deeptech and hardtech founders
- Technical founders who struggle to simplify their company story
- Scientists and engineers commercializing new technologies
- Founders preparing to speak with customers, investors, or strategic partners
- Startup teams developing pitch, marketing, or commercialization messaging
- Entrepreneurs working in complex or highly technical industries
About the Organization
Spiral is a boutique creative studio and narrative engineering firm for deep tech. We help founders turn complex science into clear, compelling stories that raise capital, drive commercial traction, and build category authority. Our work includes cinematic launch films, technical 2D/3D animation, and strategic content—all designed to make breakthrough technology impossible to ignore.
Venue
mHUB 1623 W Fulton St
Location
Classroom Get Directions
Date and Time
10/01/26 @ 11:00 AM
10/01/26 @ 11:00 AM
Tags
Business Viability
mHUB Event Sponsorship
Learn more about the 2026 season of events and how to support and engage through strategic sponsorship
mHUB HardTech Summit
The 2026 HardTech Summit will return on Thursday, March 5, 2026, bringing together top hardtech entrepreneurs, startups, investors, and industry leaders to celebrate innovation in the Midwest. The program will feature 40+ product demonstrations, 30+ startup pitches, panels with leading industry experts, and a keynote from Larry Gies, Founder and CEO of Madison Industries. Attracting more than 1,200 entrepreneurs and public and private sector professionals at the intersection of manufacturing and innovation, the Summit serves as a defining moment for the region’s hardtech community.
Fourth Revolution Awards
The Fourth Revolution Awards honor the innovators, entrepreneurs, and manufacturers driving the technologies and businesses that define the future of industry. Hosted by mHUB, this premier event celebrates the bold ideas and hardtech breakthroughs fueling economic growth and shaping a more sustainable, connected, and advanced world. The 2026 ceremony took place on Thursday, March 5, following the conclusion of the mHUB HardTech Summit.
mHUB Community BBQ
Join Chicago’s tech community for the next mHUB Community BBQ, tentatively planned for Thursday, July 16, 2026. This annual parking-lot celebration brings together more than 1,000 innovators and tech enthusiasts for an afternoon of food, music, drinks, and family-friendly activities. Each year, attendees descend upon the mHUB hardtech innovation center to enjoy the summer sun, reconnect with the community, and celebrate the momentum driving Chicago’s innovation ecosystem.