Upcoming Events, Courses, and Talks

Selling expertise requires a different approach to negotiation. For service-based founders, the way you present your scope, pricing, and agreement can have just as much impact on closing the deal as the work you're proposing to do. This workshop is a practical, candid look at the negotiation strategies that work for service businesses. Led by Dr. Carolyn Carta of CArtLab Solutions, this session draws from real deals to explore what happens between a promising client conversation and a signed agreement.

The session will also help service founders think more intentionally about their role in a negotiation, recognize signals that a deal may be going off track, and approach client conversations with greater confidence and clarity. Designed around the realities of selling professional expertise, this workshop provides practical strategies participants can apply to their next client conversation, proposal, and negotiation.

Who Should Attend

• Consultants and independent experts
• Fractional executives and practitioners
• Founders of service-based businesses
• Technical professionals selling specialized expertise
• Freelancers growing their client base
• Service providers looking to improve their sales and negotiation process

About the Instructor

Dr. Carolyn Carta is the Founder and Principal Scientist of CArtLab Solutions, where she provides fractional research and development services in applied chemistry and materials science. As a service-business founder, Carolyn has firsthand experience building client relationships, negotiating engagements, and growing a consulting practice while maintaining a founder-first, values-driven approach to business.

About the Organization

CArtLab Solutions provides fractional research and development services that help organizations navigate complex materials science challenges. The company combines interdisciplinary technical expertise with a collaborative, values-driven approach to innovation, treating every project as a partnership and supporting both technical excellence and equitable business practices.