Upcoming Events, Courses, and Talks

A great product isn't enough. You also need confidence that there's a market large enough to support your business and a clear understanding of where you fit within it. Yet many founders either overestimate their opportunity or rely on broad industry reports that don't reflect their specific customer or solution. This workshop provides founders with practical frameworks for evaluating market potential and understanding the competitive landscape.

The session will explore practical approaches to estimating market opportunity, evaluating competitors and alternative solutions, identifying gaps in the market, and communicating why your business is uniquely positioned to solve a problem. Attendees will also be introduced to tools and resources that support market research and leave with a better understanding of how market insights can strengthen product development, go-to-market strategy, and fundraising conversations.

Who Should Attend

• Startup founders and entrepreneurs
• Early-stage companies validating market opportunities
• Teams preparing for fundraising or customer discovery
• Product managers and business development professionals
• Anyone responsible for go-to-market strategy or competitive 

About the Instructor

Matt Doubleday is a marketing and business development executive with more than 25 years of experience helping organizations build brands, grow sales, and develop effective go-to-market strategies. His expertise includes marketing strategy, customer segmentation, sales enablement, and business development, with a focus on helping businesses identify growth opportunities and connect with the right customers.