Upcoming Events, Courses, and Talks

Vision is one percent. Alignment is the other 99. 

Most teams don't stall because they lack direction. They stall because the day-to-day wins: calls, fires, and meetings eat the week, while everyone drifts a few degrees off course without noticing. In this interactive session, Ken and Brian Wendle of The Value Formula help you name the daily whirlwind pulling your team off course, separate the work that moves you forward from the work that drains you, and prioritize accordingly.

Come with real work in mind and leave with a clearer read on where your team's energy is going, plus a practical way to point more of it in the same direction.

Who Should Attend

• Founders managing growing or evolving teams
• Startup leaders balancing strategic priorities with day-to-day demands
• Teams struggling with competing priorities or lack of focus
• Leaders looking to improve alignment between company vision and execution
• Founders who want their teams spending more time on work that moves the business forward

About the Organization

The Value Formula provides founders with the tools and clarity to build intentionally. Grounded in five core components—Vision, Alignment, Leverage, Uniqueness, and Execution—the framework helps startups define what truly differentiates them, align teams around what matters most, and make focused strategic decisions.

Developed by Ken Wendle, co-founder of itSMF USA and a 30-year IT service management veteran, The Value Formula is delivered through team-based training and Active Accountability™ coaching, helping organizations build sustainable, enduring businesses.