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In this interactive simulation, participants will step into a realistic enterprise procurement conversation, engaging in role-play scenarios that reflect the questions, challenges, and decision-making processes commonly encountered when working with larger customers. Guided by Dr. Tricia Kerns, founders will gain practical insight into how enterprise buyers evaluate new vendors and what it takes to successfully navigate the path from technical interest to approved supplier.

Participants will explore:

• Enterprise procurement and vendor onboarding processes
• Common questions and concerns raised by procurement and operations teams
• Communicating operational readiness and business credibility
• Responding to stakeholder objections and navigating enterprise decision-making
• Strategies for building trust throughout the procurement process

Designed for a small cohort, this highly interactive session emphasizes practical application, discussion, and feedback to help founders strengthen their approach to enterprise customer engagement.