Upcoming Events, Courses, and Talks

Many organizations talk about purpose, values, mission, and vision—but few can clearly explain the difference between them or demonstrate how they influence day-to-day decisions. As a result, these concepts often become disconnected from the actual work of building a business, leading to confusion, misalignment, and missed opportunities.

This workshop helps founders, leaders, and teams make sense of these foundational concepts and understand how they work together to shape an organization's future. We will explore what purpose, values, mission, and vision actually mean, why they are frequently misunderstood, and how to move beyond generic statements toward something meaningful and actionable.

The session focuses on developing a vision that serves as more than a marketing slogan or aspirational statement. Attendees will learn how a clear vision helps organizations make better decisions, align growing teams, communicate more effectively with stakeholders, and create stronger connections with customers and communities.

Who Should Attend

• Startup founders and co-founders
• Executive and leadership teams
• Entrepreneurs defining or refining company direction
• Organizations experiencing growth or organizational change
• Anyone responsible for culture, strategy, or long-term planning
  

About the Organization

The Value Formula provides founders with the tools and clarity to build intentionally. Grounded in five core components—Vision, Alignment, Leverage, Uniqueness, and Execution—the framework helps startups define what truly differentiates them, align teams around what matters most, and make focused strategic decisions.

Developed by Ken Wendle, co-founder of itSMF USA and a 30-year IT service management veteran, The Value Formula is delivered through team-based training and Active Accountability™ coaching, helping organizations build sustainable, enduring businesses.