Core Messaging and Anatomy of a Pitch
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Elevate your communication skills and learn how to craft compelling pitches with our workshop, "Core Messaging and Anatomy of a Pitch," hosted by mHUB. Led by Shannon McGhee, mHUB's Vice President of Programs and Engagement, this workshop is designed to help you master the art of effective communication.
Shannon will delve into the importance and structure of building solid foundational core messaging, ensuring that your key points resonate clearly and powerfully. You'll gain insights into the anatomy of a solid pitch deck, learning the essential elements that capture attention and convey value effectively.
Who Should Attend:
- Entrepreneurs preparing for investor pitches
- Startup founders seeking to improve their communication skills
- Anyone needing to articulate their business value proposition clearly
- Teams preparing for fundraising activities
- Business leaders who need to present to stakeholders regularly
Join us for this invaluable opportunity to enhance your pitching skills, receive expert guidance, and connect with fellow innovators. Don't miss out on learning how to effectively communicate your vision and secure the support you need to drive your venture forward.
About the Instructor
| Shannon McGhee serves as the Chief Executive Officer of SEED SPOT, leading the organization’s mission to educate, accelerate, and invest in entrepreneurs who are creating solutions to social and economic challenges. She guides SEED SPOT’s national strategy, oversees its programs and partnerships, and works closely with funders, community leaders, and innovators to expand opportunities for underrepresented founders.
Shannon is a seasoned nonprofit and civic leader with deep experience in scaling programs, securing philanthropic support, driving earned revenue, and building cultures grounded in equity, innovation, and community impact. Before joining SEED SPOT, she held senior leadership roles at mHUB in Chicago, including Vice President of Programs and Engagement and Director of Community Impact and Engagement. In these roles, she managed $3.9 million in annual revenue, increased membership to near full capacity, oversaw a team supporting hundreds of founders annually, and stood up a $3.5 million initiative to launch and expand programs focused on underrepresented and neighborhood-based entrepreneurs. She also led the creation of mHUB’s milestone-driven curriculum and digital tools that improved clarity, traction, and outcomes for early-stage ventures.
Across her career, Shannon has brought a human-centered, equity-driven approach to entrepreneurship and economic development. Her work at World Business Chicago, Hawthorne Strategy Group, and FleishmanHillard supported community campaigns, health access initiatives, small business programs, and job creation strategies that connected people to resources that had historically been out of reach. She has been an active spokesperson for inclusive innovation, representing organizations on national stages and cultivating cross-sector partnerships to expand opportunity.
Shannon has been recognized by Crain’s Chicago Business as a Notable Woman in Manufacturing and a Notable Executive in HR and DEI. She serves on the Chicago Metropolitan Agency for Planning’s Regional Economy Committee and participates in committees focused on equitable business support and tech inclusion. She holds a degree in Journalism from Butler University. |
Venue
Classroom
Location
mHUB 1623 W Fulton St 1623 W Fulton St, Chicago, IL 60612, US Get Directions
Date and Time
09/16/26 @ 1:00 PM
09/16/26 @ 1:00 PM
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